Joel
Sonnheim (Joani)
3803
Sunrise Way, Louisville, KY 40220
502-456-1300
lvilleadman@aol.com; derbyland@aol.com
Since graduating Seneca, I have never left Louisville. My life has taken several twists and turns.
I attended U of L and started a long career as a DJ, cutting my teeth on a small station (WCND) in Shelbyville, KY. I then got a job at WSTM-FM (now known as WRKA) where I started as a DJ, became program director and eventually operations manager while maintaining an air shift under the name of Dave Adler.
During this time, I had the good fortune of interviewing numerous celebrities including, The Carpenters, Sergio Mendes, John Marley, Ed Ames, Roger Miller and one of my favorite interviews, Tony Bennett. I still have the tapes somewhere in the vast collection of junk I've amassed over these years.
I then took a job as a DJ and production manager at WAVE Radio, also doing announcing for WAVE-TV and later on announcing for WLKY-TV. I also have done numerous voice-overs for both radio and TV commercials which I continue to do today.
My next job was at a Louisville ad agency for 19 years where I became Vice President and five years ago, became Vice President of another agency where I still work today. My principal job is new business development but have written, produced and directed numerous radio and TV commercials. I still enjoy the challenges of the agency business.
Nearly 30 years ago, I married my wife Joani. We have two sons, Jeff and Mark, both living in Houston, TX, and three beautiful grandchildren!
My hobbies include playing the keyboards and composing music. I enjoy walking daily and can be found playing on the computer more hours than I should.